Bethany College will a new network marketing curriculum in fall 2011. The program was created through Bethany’s new Center for Servant Leadership that promotes the awareness, understanding, and practice of servant leadership by individuals and organizations.
Bethany is the first institution to offer network marketing as a major. The program’s mission is to promote integrity, trust, and transparency in network marketing. Network marketing is an emerging business model that is under-represented in business education.
Robert Carlson, M.B.A., professor and chair of business, says, “Entrepreneurs have not been taught how to correctly use network marketing. This has led to many using unethical, unsustainable, and nonproductive network marketing business models. We want to fill the education gap and teach students how to use the foundations of servant leadership to successfully and honorably operate a network marketing business.”
The curriculum includes both classroom education and experience-based practicum with network marketing mentors. Students will learn business practices, planning requirements, compensation plan variables, product distribution processes, marketing and advertising methods, and industry trends.
Bethany will offer both a major in marketing with emphasis in network marketing and a certificate in network marketing. The major is earned with 56 to 57 credit hours, and the certificate is earned with 15 credit hours.
The Center for Servant Leadership was founded on Robert Greenleaf’s characteristics of a servant leader, and its objectives include instilling servant leadership as an interdisciplinary activity, emphasizing responsibility to community, developing leadership skills, and creating sustainable funding sources for program activities. Servant leadership is one of Bethany’s five core values.
The Center will act as an umbrella organization to house servant leadership programs and activities. Carlson will lead these programs as the recently-appointed special assistant to the president for innovation and new ventures. Carlson will help identify and implement projects that meet students’ needs and add educational value.