Students in Bethany’s sports marketing class taught by Associate Professor of Business Paul Gentine used the Global Business Strategy Simulation (GLO-BUS) online game to run a virtual digital camera company. They assess market conditions, determine how to respond to competitors’ actions, forge long-term direction and strategy, and make decisions about R&D, assembly operations and worker compensation, pricing and marketing, corporate social responsibility, and financing.
The four teams from Bethany faced 2,879 teams from 152 colleges and universities. When the nine-week game ended, Bethany students ended the simulation occupying no. 1 spots in three out of the four ranked categories of overall score, earnings per share, return on equity, and stock price.
The top team included James Bragg, a senior from Sun City, Calif.; Ilija Soc, a senior from Belgrade, Serbia; and Johannes Riemann, a sophomore from Osnabrueck, Germany. They placed in the top 100 teams every week and occupied the no. 1 overall score for five consecutive weeks. They ended no. 1 in overall score, stock price, and earnings per share and no. 26 in return on equity.
Another Bethany team, Samantha Anderson, a freshman from Oberlin, Kan., and Blake Hosey, a senior from Littleton, Colo., placed in the top 100 for six consecutive weeks, ending with no. 47 earnings per share, no. 8 return on equity, and no. 41 stock price.
Angel Martinez, a sophomore from Wichita, Kan.; Tim Daniels, a junior from Corona Calif.; and Morgan Heiman, a senior from Connell, Wash., ranked in the top 100 for three weeks.
Taylor Geddis, a senior from Oklahoma City, Okla.; Lawrence Williams, a junior from Lafayette, Calif.; and Elveyon (Shawn) Sweet, a senior from Fresno, Calif., ranked in the top 100 for one week.
Caption: Bethany College students Johannes Riemann, Osnabrueck, Germany; James Bragg, Sun City, Calif.; and Ilija Soc, Belgrade, Serbia placed first in an online business simulation game against 2,879 teams playing worldwide.