Bethany College business students playing a global simulation game tied for first place out of 2,340 teams from 166 colleges and universities worldwide.
James Bragg, from Temecula, Calif., Kalven Goreal, from Modesto, Calif., and Kane Olsen, from Hamilton, New Zealand, were members of the winning team. They ended the game with placements of a tie for first in overall score, second in earnings per share, third in stock price, and a tie for hundredth in return on equity.
Associate Professor of Business Paul Gentine’s business strategy class used the Business Strategy Game (BSG) for eight weeks. Participants run simulated athletic footwear companies and make decisions about plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. Performance is measured by earnings per share, return on investment, stock price appreciation, and credit rating.
All three team members graduated this spring. Bragg and Olsen earned their degrees in sports management. Goreal earned degrees in economics and finance.
This is Bragg’s second time as a top player. Last fall in Gentine’s sports marketing class, Bragg and two other teammates competed in the Global Business Strategy Simulation (GLO-BUS) online game to run a virtual digital camera company. They placed in the top 100 teams every week and occupied the no. 1 overall score for five consecutive weeks. They ended no. 1 in overall score, stock price, and earnings per share and no. 26 in return on equity.