Gentine, Carlson, Mohler-Spear, Sickler - Coordinators
*Alternate year course

BU101 Business Math (2 hours)
The course is designed to prepare students for today's jobs by teaching fundamental business math concepts and basic computer spreadsheet techniques. Traditional calculation methods will be emphasized and spreadsheet formulas, calculations and math/statistical functions will be practiced.

BU202 Leadership (3 hours)
The overall purpose of this course is to encourage you to carefully analyze your responsibilities and commitment in the context of leadership for the common good and for purposeful change. The course is more than the study of leadership, it is designed to help you develop your own leadership potential. In this course, you will be asked to think about the ethical responsibilities of leadership and to learn how leaders and participants mutually shape the environment of an organization or community.

BU221 Principles of Management (3 hours)
This course introduces the student to the field of management and explores in depth the five functions of management planning, organizing, influencing, leading, and controlling. This course also presents the evolution of management theory, relates this theory to practical situations, and emphasizes the importance of management skills and knowledge. To accomplish this, a learn-by-doing Greenback Company pedagogy allows students to experience pre-modern, modern, and postmodern management philosophies while accomplishing a good for the earth project that includes both hands-on involvement with the client and fund-raising.

BU225 Business Finance (3 hours)
A study of the principles and methods of how finances of a business enterprise should be managed. The three principal tasks are to assess a business enterprise's financial needs, to acquire the funds the enterprise requires, and to allocate these funds in the business in the most profitable and economical way. Includes a study of financial performance characteristics underlying investment and financing policies and international financial policies. Prerequisite: AC102 or consent of instructor.

BU236* Retailing Management (Interterm) (3 hours)
This course provides an in-depth introduction into the world of retailing and its organization. The retailing functions covered are the following operations, sales promotion, selling, customer service, financial control, and research. Course activities will include field trips, lectures, reading, quizzes and exams, class discussion, guest speakers, and a course project. No prerequisites.

BU240 Business Communication (3 hours)
Communication by and for all levels of management. Includes dynamics, strategies, and practices of written and oral methods, with appropriate techniques for clear effective communication in today's business environment. Writing is emphasized, and word processing is used to help students gain communication skills.

BU245 Small Business Management (3 hours)
This course focuses on problems, skills, and techniques involved in (1) getting a small business started, including such topics as buying a going concern, selecting location, financing and organizing the business, and (2) operating the business, including such topics as staff relations, insurance, supplies, pricing, advertising, credit, inventory control, profit and cost control, taxes, and record systems.

BU260* Creative Spelling (Interterm) (3 hours)
As in-depth study of the art of selling, including the salesperson, customer behavior, and techniques and procedures for effectiveness. The course will include readings, lectures, class demonstrations, case analysis, practice sales demonstrations, and a product research report. No Prerequisites.

BU300 Microcomputers: Management Decision-Making Applications (3 hours)
This course will focus upon the design and use of business applications for problem-solving and decision-making in a broad range of business settings. It will enable the student to become proficient in the use of spreadsheets, graphics and database management to perform microcomputer business management operations. The use of windows, program integration, add-in applications, and the writing of simple and complex macros will be introduced. Emphasis will be on problem-solving and developing the structure necessary to design program applications to perform actual business related tasks unique to the students' own interests. Program problem assignments will be used to develop knowledge of perfect use of applications in spreadsheets, graphics and database management. Prerequisite: EC200 and MA120 or EC201. Recommended: BU380.

BU302 Profiles in Leadership (3 hours)
This course is designed for students in any major who have completed the prerequisites. It will focus on ten key leadership characteristics including charisma, communications, ethics and values, leadership development, leadership failure, leadership styles, leadership traits, power and authority, strategy, and vision. This course will involve students in examining leadership behaviors as represented through classic and modern literature and some films, in developing conclusions about effective and ineffective leadership behavior, and in self-assessment of their individual leadership profiles. The course will require a comprehensive research paper examining strengths and weaknesses of a significant historical leader. Prerequisite: BU202 and Junior standing.

BU305 Integrated Marketing Communications (4 hours)
This is an introductory course on the role integrated marking communication (including advertising, sales promotion, personal selling, packaging, events, sponsorships, publicity, direct marketing, internet communication, and customer service) in business and society and how they can be used by organizations to further business objectives. Emphasis will be divided between the theoretical, strategic and tactical functions of IMC functions. Prerequisites: AC101, AC102, EC111, EC112, BU221, BU225.

BU310 Basic Marketing Research (2 hours)
This is an introductory course on Marketing Research using newly developed Excel based software to design, test and evaluate marketing research. The software greatly simplifies statistical procedures used in marketing research to allow students to concentrate on research implementation without becoming bogged down in statistical procedures. The course will require students to complete a sequential exercise following recognized steps and techniques in marketing research, to complete a marketing research project involving students at Bethany College.

BU313 E-Commerce (3 hours)
The rapid commercialization of the World-Wide-Web has brought with it the need for managers who understand the special requirements of successfully doing business via this important electronic medium. E-Commerce has entered the mainstream of American and international business. Those who understand issues of web site and web page design, business planning and management via the web, and serving customers and running a web business will be able to lead organizations into successful electronic business ventures. This course is designed to be a hands-on learning experience in which students will develop key elements essential to a successful electronic business venture and will also work with business process redesign (BPR) concepts applicable to existing organizations wishing to upgrade or establish their e-business capabilities. Issues of ethics and security of electronic transactions will also be examined. Various web site and CD-Rom exercises will be included in the course content. The course will include implementation of management information systems. Major topics include user information requirements, system design approaches, data base development and control, and organization for information systems. Prerequisites: BU221, EC200.

BU350 Business Law I (3 hours)
This course is designed to introduce the student to basic legal concepts regarding common business transactions and activities. It will be based upon the rules of common law, as developed through court decisions. Topics covered will include the concepts and functions of law, courts and procedures, torts, contracts, personal property, real property, bailments, landlord and tenant, estates and trusts, and agency. Prerequisites: Junior standing.

BU351* Business Law II (3 hours)
This course addresses those business transactions and organizations which are regulated by statutory law, as opposed to common law. Topics covered will include the Uniform Commercial Code sections on sales, secured transactions and commercial paper, corporations, partnerships, creditor's rights and bankruptcy. Prerequisite: BU350.

BU370* Seminar in International Business (3 hours)
The seminal focus upon the policy aspects of various contemporary international business issues. Topics include multi-national businesses, ethics, environment, international human relations and values in business. Prerequisite: Junior standing.

BU380 Operations Management (3 hours)
This course focuses on systems theory and will review the applications of probability theory and simulation to problems of inventory control, queuing scheduling and resources application. Production techniques studied may include PERT, Queuing Theory, Linear Pi programming, and Learning Curves. Prerequisites: BU221, MA220, and Junior standing.

BU381 Project Management (3 hours)
This course is designed to provide knowledge of Project Management principles and practices and experience using the most prolific Project Management computer software available in business today. Knowledge and skills gained in this course will enable students to develop and polish their abilities to plan, organize, cost and manage projects, both large and small, to successful completion. College graduates entering the work force without knowledge of project management tools and techniques are at a significant disadvantage to those who have such knowledge. Managers in many companies - large, medium, and small - working in OEM, tier one and tier two business arrangements manage myriad projects for both the organizations which they supply and for which they work. These projects require skills in planning, organizing resources, scheduling, costing, negotiation, follow-up, time management, information stream design, verification, audit and team dissolution techniques. This course, through the text, class, homework, and computer based exercises, will provide practice in all of these arts. Prerequisites: BU221 and BU240.

BU386 Sports Marketing (3 hours)
This course provides a decision-oriented overview of marketing management in modern sports organizations. Lecture and leading assignments will supplement project development assignments. Students will apply knowledge gained in other courses in analyzing and discussing readings and cases. Class discussion and presentation of findings are important elements in evaluation of student progress. Quizzes, exams and writing assignments will also be part of the evaluation process. A team-based project applying marketing principles will also be required. Prerequisites: EC111, EC112, BU221.

BU390 Business Policy (3 hours)
This course gives the student the opportunity to explore in depth the how and why of strategic policy making. This will be done through five approaches: text, lecture, readings, case studies, and management simulation games. The student will be asked to apply his or her knowledge of Economic-Business to the analysis and discussion of the readings and cases. Selected students may be asked to be consultants to area small business as SBI teams for the Small Business Administration. Prerequisites: Departmental core courses and Senior standing.

BU392 Financial Management (3 hours)
All analysis of the business problems identified with the financial management of corporations, planning profitability, acquisition, and allocation of funds according to economic, financial, and other selected criteria. Prerequisites: AC102, BU221, and BU225.

BU394 Human Relations in Business (3 hours)
Emphasis is on gaining insight into human behavior within a business setting. It includes development of analytical techniques for dealing with superiors, peers, and subordinates. The case study approach will be used extensively. Current and past theories on organizational behavior will be analyzed. As a demonstration of the organizational concepts studied in this course. the class will be run very much like a business organization. Most of the course work will be done through semester-long groups using the Classroom-as-Organization pedagogy where students apply for and are assigned to play either manager or subordinate roles. Prerequisite: BU221.