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FUTURE STUDENTS

PARENTS

CURRENT STUDENTS

ALUMNI & FRIENDS

MyBethany
Marketing Major Requirements

(59-60 hours, including supporting courses) - Gentine, Coordinator
*Alternate year course

Departmental Courses

Hrs.

AC101 Financial Accounting

4  

AC102 Managerial Accounting

4  

EC111 Principles of Macroeconomics

3  

EC112 Principles of Microeconomics

3  

BU221 Principles of Management

3  

BU225 Business Finance

3  

BU305 Integrated Marketing Communications    

4  

BU390 Business Policy

3  

Total (27)  

Additional Courses     

 

BU310 Basic Marketing Research                      

2

BU313 E-Commerce

3

BU260* Creative Selling

3

Total (8)

Twelve semester hours selected from the following:
BU370*                       Seminar in International Business          

3

BU394 Human Relations in Business

3

EC309 Economic Seminar

3

BU230* Retailing Management

3

Total (12)

Supporting Courses   

 

EC200 Microcomputers: Economics and
Business Applications or equivalent  

3

EC201 Statistics for the Behavioral and
Social Sciences

3

   or

 

MA120 Elementary Statistics

3

MA102 College Algebra or higher math course

3-4

PL202 Business Ethics

3

Total (12-13)

                                                                                        Total (59-60)

Four Year Plan