LINDSBORG, KAN., January 11, 2012—Bethany College has promoted Tricia Hawk, former dean of recruitment and marketing, to vice president of recruitment and marketing. Hawk has served in her current role since 2007, which oversees admissions and communications. “I am honored that the Board of Directors is confident in my leadership skills, and I am very pleased at this promotion,” says Hawk.
The Bethany College Board of Directors unanimously voted for Hawk’s vice presidency in their fall meeting. Under her leadership, enrollment has grown 17.7% from 2007 to 2011. “In a very challenging and competitive environment, Tricia has led four consecutive years of enrollment growth. Her expertise and enthusiasm is certainly an asset to Bethany College,” says President Edward F. Leonard III.
Hawk is a Bethany alumna of 1984 and has a long relationship of service at the college. From 1998 to 2001, she was director of alumni programs at Bethany. In this position she created First Monday, Bethany’s first-ever electronic newsletter, which was distributed to alumni and friends. From 1991 to 1993, she directed summer programs and special events at Bethany; and from 1985 to 1987, she was a Bethany admissions representative.
“Enrollment at Bethany is my passion because of my great experience as a student here,” says Hawk. “I want more young people to come and have the same great education to start their lives and careers that I did.”
Hawk says the new programs Bethany has launched will provide even more value to students’ education. “Bethany Pathway, the new system of curriculum and student experiences, will appeal to students who want to by highly engaged in their education and be part of something bigger than themselves,” she explains.
Bethany Pathway was announced by President Leonard as part of the Engage the Future 20-year vision and comprehensive campaign, which includes goals of enrolling 1,500 students by 2031 and retaining 84% of students from the freshman to sophomore year.
Hawk believes meeting these goals will be driven by new initiatives like Bethany Pathway and by the remarkable commitment of Bethany’s staff and faculty. “Over the past five years, I have seen the entire campus dedicating themselves to Bethany students and growing the college,” says Hawk. “Furthermore, I have the utmost confidence in my admissions and communication team members to help reach those goals. I look forward to continuing our hard work and seeing all our efforts come to fruition.”
Hawk lives in Lindsborg, where she is an active member of Salemsborg Lutheran Church, a member on the board of directors of the Lindsborg Community Healthcare Foundation, and a member of Vocational Education Advisory Committee at Smoky Valley High School. She has also served on the Lindsborg Tomorrow Steering Committee, Smoky Valley High School Booster Club Board of Directors, Lindsborg Chamber of Commerce Board of Directors, and McPherson County United Way Board of Directors
Hawk has previously worked as the director of development, human resources, and marketing at Lindsborg Community Hospital and as the associate director of undergraduate and graduate admissions at Friends University.
Bethany College, established by Swedish Lutheran immigrants in 1881, is a college of the Evangelical Lutheran Church in America. The mission of Bethany College is to educate, develop and challenge individuals to reach for truth and excellence as they lead lives of faith, learning and service. Bethany College is on the Web at www.bethanylb.edu/.
Caption: Tricia Hawk