Network Marketing (MLM) describes a compensation or pay system in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that are on their team or “downline”. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Other terms used for network marketing include multi-level marketing (MLM), and referral marketing. Network marketing is a business model in which salespeople directly sell products to consumers, who are typically personal contacts of the seller or who are reached by word-of-mouth. Bethany is the first institution to offer curriculum about network marketing.
Bethany’s mission is to promote integrity, trust, and transparency in network marketing, a business model that is underrepresented in education.
The Network Marketing curriculum includes both online learning and experience-based learning. Students will learn how to use the internet (ecommerce) to build their MLM business, learn ethical business practices, planning requirements, compensation plan variables, product distribution processes, marketing and advertising methods, and industry trends. Education will include methods on how to evaluate whether the network marketing industry is for you, how to evaluate each MLM company to determine if it is the right one for you, how ecommerce is used to build successful MLM teams and how to correctly make use of social media as well as how to mentor other network marketers to success.
The network marketing curriculum supports Bethany’s core values, including servant leadership and sustainability because the network marketing business models reduce packaging, inventory, advertising, and encourage judicious usage of resources.
Students will have the ability to:
- Emphasize and practice the Ten Characteristics of Servant Leadership.
- Apply the principle of servant leadership to network marketing.
- Work effectively in teams.
- Communicate effectively in a business environment.
- Solve business-related problems.
BU270 Network Marketing (3 hours)
This course focuses on developing an understanding of the leadership skills, processes and techniques involved in becoming successful in a Network Marketing company, including such topics as ecommerce, selling, distribution, advertising, referral marketing, personal sales organizations, legal environment, social media, and compensation plans.
BU387 Network Marketing Practicum I (3 hours)
Network Marketing Practicum I consists of 50 hours of work experience. The Agency and the Practicum student negotiate a mutually convenient schedule to meet the necessary time commitment. Students in BU387 may not be full-time students at Bethany College. The experience is intended to supplement current work experience. The Practicum experience is a unique opportunity to simulate the type of employment that is in the student’s area of interest. The difference between employment and the Practicum is that the Student maintains affiliation with the College during the experience. This affiliation serves to protect and provide the Student with feedback regarding progress during the Practicum.
Prerequisites: BU270 Network Marketing
David Frost is an assistant professor of business at Bethany College. He joined the faculty in 2009, after serving as an adjunct at Bethany for three years. He teaches classes in business management and human relations.
Frost has experience in several areas of business management, including ownership, finance, marketing and human resources. He is also the founder of a non-profit boy’s home.
After completing his bachelor’s degree at Friends University, Frost earned his master’s of science degree in management at Friends in 2004. As an assistant professor of business, Frost hopes to share his experience and education with students while continuing to hone his own skills and knowledge in the field.