The Purpose of Branding

The creative and communications platform provided by branding allows an institution to define the perceptions held by its internal and external constituencies. And market research shows that audiences who have consistent and positive associations with an institution are more likely to be supportive and responsive to calls for action. By adopting unique branding elements and applying them consistently, Bethany can take ownership of the strengths and qualities that differentiate this college from its competitors.

The Bethany College Brand Manual is a simple reference guide designed to ensure the consistency of Bethany College communications and to help protect the integrity of the college’s brand and visual identity. Every logo, font, color associated with the college name helps define it. That’s why graphic standards are so important.

Bethany College Brand Manual (PDF) ⟶

Typography

Verdana is used for body text on the web and should be used for all correspondence, including letters and e-mail. When using Verdana, all type should be justified left and ragged right. That is, the type should align vertically on the left and vary in length on the right.
Download Verdana (.ttf) ⟶

Color Palette

Bethany College has adopted a palette of colors for use in print and digital media. The primary color palette includes the school colors (Bethany blue and Bethany gold) as well as six accent colors that provide design flexibility. White is also central to the Bethany color palette. Consistent use of the Bethany color palette is important for maintaining the college’s brand identity. When the PMS colors for Bethany blue and Bethany gold are not available, it is permissible to use the accent colors shown below.

When creating documents, PMS and CMYK should be utilized for printed materials, i.e. brochures, flyers, programs, etc. For digital media, HEX values should be utilized to obtain the correct brand colors, i.e. JPEGS, PDF’s, anything that will be viewed on a screen. If you need assistance in choosing and setting the correct color measurements, please contact the Office of Communications. Due to limitations on digital printing process technology, the consistency and accuracy of color reproduction based on this manual cannot be assured. For assistance with the

Primary Colors